Website, App
Smart Commute
UI UX, Branding
Kulomb is a new age AI based e-commuting mobile app for European roads. The startup is focusing on data driven solutions for more smooth experience for the riders. Mobility through electric vehicles has grown over last decade and according to official reports, it will grow 3 folds in coming decade.
We had to design an application which has two user personas, one is as a rider and another as a guardian. The user can ride as well as can earn rewards as a guardian. It was a challenge for us to create a gamification experience in the app and balance both rider and guardian personas. We had to design the app in such a way that people from different age groups could easily use it for their commute.